They say looks aren’t important,
but when American Express approached me,
our 3-year journey started with, well, looks.
Worked on the project between
2010 - 2013
User Journey Harmony
Funnel That Energy
American Express Israel was taking its first steps in social media and SEM. Expanding into new marketing channels made them realize that even though their brand is one of the strongest and most recognizable brand both in Israel and worldwide, they suffer from a somewhat scattered image online.
American Express hosts great events, sponsors the best shows and offers their clients the best deals. I was able to harness their offline power and translate that into online magic.
The user deserves a unified message across all channels and platforms. The user funnel must be clear and clean, and the UI/UX must be utilised correctly as means to an end.