EUROPE LUXRUY CARS
Taking a local luxury car rental agency from online anonymity all the way to dominating the European market and becoming the largest broker in Europe on the self-drive luxury car rental scene.
Transmitting Luxury Through the Web
A boutique luxury car rental agency local to Marbella, Spain, approached me to build an international brand and online identity so they can expand their services across Europe.
Web & Mobile Design
A Brand that Bursts Luxury
Driving a luxury car is a unique experience that is difficult to encapsulate using images and words. Taking that unique feeling and translating it into a complete online identity was the heart of my voyage.
After creating the brand identity from scratch, I designed the web, user experience and interface to maximize conversion. With attention to every last detail, conducting ongoing A\B testing and analyzing the user data constantly, the site has evolved through various phases while remaining loyal to its
Dress it up,
dress it down
It all starts with a strong brand that acts as a double edged blade: On one hand an established and luxurious look, on the other hand a fun, sporty and edgy look that fits the nature of the cars.
Showcasing a large fleet via mobile devices while focusing the user towards the desired action.