I consulted Monarch on a web redesign that would take them into the future of online flight booking. I designed an experience that draws from material design and is based on the “focus philosophy” - one action at a time. All actions are constantly recorded and are always visible, so past actions are easily accessible without distracting the user from reaching the goal, which is booking a flight.


Flying to the Future


When Monarch started flying to Israel they asked us to advise on an appropriate online strategy.

Worked on the project during 2016

No Focus = No Flights

We identified a deep lack of focus on Monarch’s website. Too many marketing messages were confusing the users and cluttering their journey.



     UI/UX Consulting

     User Journey

Monarch redesigned their Israeli website according to many of my guidelines, giving their users more focus and a better online experience.

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