When Monarch started flying to Israel they asked us to advise on an appropriate online strategy.

Worked on the project during 2016


No Focus = No Flights

We identified a deep lack of focus on Monarch’s website. Too many marketing messages were confusing the users and cluttering their journey.


     UI/UX Consulting

     User Journey


Flying to the Future

I consulted Monarch on a web redesign that would take them into the future of online flight booking. I designed an experience that draws from material design and is based on the “focus philosophy” - one action at a time. All actions are constantly recorded and are always visible, so past actions are easily accessible without distracting the user from reaching the goal, which is booking a flight.

Monarch redesigned their Israeli website according to many of my guidelines, giving their users more focus and a better online experience.

Your site needs a magic touch? 

Feel free to contact us