I consulted Monarch on a web redesign that would take them into the future of online flight booking. I designed an experience that draws from material design and is based on the “focus philosophy” - one action at a time. All actions are constantly recorded and are always visible, so past actions are easily accessible without distracting the user from reaching the goal, which is booking a flight.

MY ROLE

Flying to the Future

MONARCH AIRLINES

When Monarch started flying to Israel they asked us to advise on an appropriate online strategy.

Worked on the project during 2016

No Focus = No Flights

We identified a deep lack of focus on Monarch’s website. Too many marketing messages were confusing the users and cluttering their journey.

THE CHALLENGE 

SERVICES

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     UI/UX Consulting

     User Journey

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