Working with Re: IL was very special, not only because the team is so much fun, but also because I got to see my own country through the eyes of a tourist, something that people don’t usually get to do. I joined many groups over a period of several month and Re: IL took us to the most interesting spots in the country - places I didn't know existed. Their entire approach of dialogue and discussing the complexity of Israel and the Middle East with many different points of view inspired the branding process and the entire site design.

My role was to take the Re: IL vision and transform it: first into a logo & business card, then into a full website. This full branding package allows Re: IL to gain an online presence they never had before, a whole new way for them to continue the Middle East dialogue with participants from other parts of the world even after they return home.

Dr. Haim Shapira approached me and asked me to create a new brand & mobile app to use in his popular lectures. Dr Shapira is currently filming a documentary with the BBC featuring several of the games on the app.